Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with ...

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her ...

Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not ...

Meghan Markle was recently forced to change her brand name just weeks after announcing it - and now a PR expert has ...

It emerged this week that As Ever’s logo looks near-identical to the Mallorcan village of Porreres’ traditional coat of arms, ...

Here's what a former royal family employee thinks the Duchess of Sussex is really trying to do show everyone with her rebrand ...

The founder of a New York clothing brand learned that he had something in common with the Duchess of Sussex this week: a ...

From memory lane to the memories I’m making today…,” the Duchess of Sussex captioned a photo of her vision board.

The new company has a fresh website she unveiled Monday with a rare photo of 3-year-old Lilibet, her youngest child with ...

Meghan Markle’s lifestyle brand has undergone a major rebranding, changing its name from American Riviera Orchard to As Ever.

Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said ...

Meghan Markle included a sentimental nod to her husband Prince Harry in the logo for her lifestyle brand As Ever, formerly ...