Tell me your secrets and ask me your questions,” Chris Martin sings in the Coldplay song, “The Scientist.” Questions are definitely being asked about a viral “kiss cam” moment from a Coldplay concert at Gillette Stadium in Massachusetts this week.

The sold-out Camp Randall Stadium concert in Madison July 19 was the first following that awkward Coldplay concert moment that's gone viral.

LONDON—It started out as a routine bit of fun at a Coldplay concert: Lead singer Chris Martin asked the cameras to scan the crowd for his “Jumbotron Song,” when he sings a few lines about the people the camera lands on.