In one of the strangest corporate pivots in recent memory, data analytics company Astronomer has enlisted Oscar-winning actress and Goop founder Gwyneth Paltrow as a "very temporary" spokesperson, following the viral fallout from a scandal involving its now-former CEO and Chief People Officer.

Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.