Shoppers spent a whopping $10.8 billion online on Black Friday, according to Adobe Analytics. The total for Cyber Week could be nearly four times that amount.

U.S. shoppers used their mobile phones, laptops, desktops and other devices to make roughly $10.8 billion in purchases online on Black Friday, an updated tally from Adobe Analytics showed.

Black Friday sales grew at a faster pace in the US this year, underscoring that choosy consumers are still opening up their wallets when they find the right products.

People were eager to see stores' Black Friday discounts, often comparing them to rivals' prices for similar merchandise online. Weighing on the minds of many Americans: Should prices rise in 2025 as a result of Trump's move to implement new tariffs on some U.

Sales at brick-and-mortar stores grew just 0.7 percent year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm F

Black Friday spending in U.S. retail stores was muted this year in contrast to a more robust rise online, as bargain-hungry Americans skipped stores in favor of their phones and laptops, according to data from Mastercard and other data providers.