Last week, influencer Haliey Welch, who rose to fame as the "Hawk Tuah" girl from a viral TikTok video earlier this year, rug pulled countless fans after launching an eponymous HAWK memecoin. The incident bore all the hallmarks of a classic crypto grift,

As people faced a huge loss after buying Hawk Tuah girl's cryptocurrency $HAWK, demands to arrest Hailey Welch were raised on social media. A law firm stepped up to assist victims who lost millions in the memecoin that crashed after the viral Hawk Tuah meme-fame girl launched it.

The Hawk Tuah cryptocurrency, listed as HAWK, was launched on the Solana blockchain and has been billed as a memecoin—crypto that gets a big boost in price thanks to widespread internet attention. Welch told Fortune magazine that HAWK was “not just a cash grab,

Stephen Findeisen - known as Coffeezilla, a crypto YouTuber with more than 3 million subscribers - said in a X space conversation with Welch and her team the Hawk Tuah rollout was “one of the most miserable, horrible launches I’ve ever seen.” He accused Welch and her team of insider trading, which they have denied.

Welch jumped into the crypto craze after months of growing her brand. Since June, when her interview went viral, the 22-year-old has cashed in on her success with Hawk Tuah-themed merch, her podcast “Talk Tuah” and the launch of her AI dating assistant app Pookie Tools.

Cryptocurrency is apparently such a hot commodity that Hailey Welch, a.k.a ‘Hawk Tuah Girl,’ is participating.

The sudden crash raised several eyebrows, with many accusing the internet personality of scamming them with rug pull

Hawk Tuah Girl's $HAWK Meme Coin Rug Pull Scandal, also known as $HAWK Token Rug Pull Controversy, refers to an online controversy involving an alleged rug

Haliey Welch - known globally as the Hawk Tuah girl - achieved overnight fame after two words made her go viral on the internet but things have spiralled in recent days