Apple has reportedly shown an interest in buying media giant Warner Bros., likely to add its content to Apple TV. But there's competition, with Amazon and Paramount also in the race.

Warner Bros. Discovery is itself a product of a 2022 acquisition, pairing the legendary Warner Bros.’s content library and associated movie and television businesses (including prestige TV streamer HBO Max and cable news channel CNN) with Discovery’s popular reality TV offerings.

Warner Bros. Discovery announced the second price increase for HBO Max in 18 months. It comes as the entertainment giant addressed rumors of a sale.

Warner Bros. Discovery has launched a formal auction of the media giant, with bankers at JPMorgan and Allen & Co. combing through expressions of interest from multiple suitors – including one

CEO David Zaslav has financial bonuses attached to executing a sale, so he’s very much motivated in getting a deal done. Bluster or otherwise, Bloomberg reports he told senior executives that Apple, Amazon, Netflix and Comcast had shown interest in acquiring Warner Bros. expansive library of TV shows and films.