Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.

After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new 'copy nothing' tagline. Meet the Type 00.

The concept design called 'Type 00' depicts 'Miami Pink' and 'London Blue' coloured vehicles with a minimalist design.

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British carmaker sparked widespread controversy last month when it unveiled a series of dramatic changes ahead of becoming a fully electric brand.

Jaguar has defended its new “Barbie pink” car, saying that it “won’t be loved by everyone” because it is “fearlessly creative”. Gerry McGovern, the company’s chief creative officer, said Jaguar’s new Type 00 models demonstrated its desire to “strike through convention”,