Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” campaign, the beverage’s first involving an NFL player.

Congratulations are pouring in for Jalen Hurts on Monday morning. The Philadelphia Eagles quarterback is having quite a 2025. Hurts led the Eagles to a Super Bowl win over the Kansas City Chiefs in February.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.