This week The Walt Disney Company announced it’s making a roughly $1 billion investment in OpenAI and signing a three-year character licensing deal that lets OpenAI’s Sora video generation tool use more than 200 beloved characters from Disney, Pixar, Marvel and Star Wars.

Marvel falls as another Disney release rises.

A $1 billion, three year deal between Disney and Open AI means consumers can use the Sora video maker to create videos starring Disney characters.

Disney and OpenAI have teamed up in a groundbreaking new deal to bring Disney-owned properties to AI videos, and more.

Disney is investing $1 billion in OpenAI and is giving the go-ahead for its iconic characters like Mickey Mouse to be used in the AI short-form video app Sora. The two companies announced a three-year deal that would bring more than 200 characters to Sora with a period of exclusivity for part of the duration of the deal.

Disney CEO Bob Iger told CNBC that the partnership with OpenAI values creativity and keeps creators safe from replacement while giving fans new opportunities for creativity.