Quickly, people began criticizing them. Some compared the AI-powered personas to the Netflix sci-fi series Black Mirror, while others used it as proof of the “dead internet theory,” a conspiracy theory that the majority of the internet is currently made up of AI and bot-created content.

This comes just days after Meta faced backlash for AI-generated accounts on Instagram and Facebook that were sloppy and lied to human users (It quickly took down the AI profiles). The company has also started showing users AI-generated versions of themselves in different scenarios, 404 Media reported.

Meta Platforms Inc. is moving to delete a collection of artificial intelligence profiles it created on Facebook and Instagram in 2023. Axios reported the move today. It comes a few days after an interview given by a Meta executive brought renewed attention to the AI-powered profiles, which led to a social media backlash against the feature.