The Macy's Thanksgiving Day Parade delivered a record audience of 28.5 million viewers for NBC, reinforcing its status as American TV institution.

Latest news and live updates on the Macy’s Thanksgiving Day Parade. Follow the floats, Broadway performances, live musicians, marching bands and more.

Macy’s Thanksgiving Day Parade hit a record 28.5 million viewers across all NBC platforms on Thursday, the network announced on Friday. The NBC live viewing, which ran from 8:30 a.m to 12 p.m ...

The annual 'Macy’s Thanksgiving Day Parade' telecast was seen by a record 28.5 million viewers on NBC.

The 96th Macy’s Thanksgiving Day Parade drew 27.7 million viewers on Thursday when counting both linear viewing on NBC and streaming on sister platform Peacock. Last year, across all platforms ...

NBC Inks 10-Year Deal for Macy’s Thanksgiving Day Parade Rights. The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

The 98th edition of the Macy's Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch.

Cher will perform at the end of the 2023 Macy's Thanksgiving Day Parade, teeing up Santa Claus to kick off the ... Hoda Kotb and Al Roker from the “Today” show will host the festivities on NBC.

UPDATE: The parade re-airs on NBC and Peacock at 2 p.m. ET. The Macy's Thanksgiving Day Parade annual tradition of bringing high-flying balloons, colorful floats, and dazzling performances to New ...

The 94th annual Macy's Thanksgiving Day Parade may not have been canceled by the coronavirus, but there are some radical alterations to help adhere to social distancing mandates for 2020.