LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The ...

Visually, PrettyLittleThing's rebrand is the essence of modern minimalist design, taking cues from classic luxury brands with ...

If you needed any more proof that the quiet luxury trend is here to stay, fashion giant, PrettyLittleThing have centred their ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...

As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...

PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...

British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine ...

A SHOPPER has been left gobsmacked after testing out PrettyLittleThing’s rebrand.  Muinat, a fashion fan who is based between Manchester and London, ordered herself what she thought would be ...

PrettyLittleThing has unveiled a major rebrand, ditching its famed winged pink unicorn mascot and bubblegum pink branding for ...

PrettyLittleThing has unveiled its ‘quiet luxury’ style rebrand, marking a “new chapter” for the brand.

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...

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