Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Shein was among several Chinese apps banned by the Indian government in 2020 due to concerns over data security and national interest.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Shein, the Chinese fast-fashion brand, returns to India after a five-year ban, partnering with Reliance Retail. This deal ensures data security with all customer data stored in India, addressing previous security concerns.

Reliance Retail Relaunches Shein in India with New App - Reliance Retail has reintroduced the Chinese fast fashion brand Shein this weekend, nearly five years

Shein, the Chinese fast-fashion retailer, has reentered the Indian market through a collaboration with Reliance Retail, nearly five years after its app was banned due to strained relations between India and China.

The brand’s return to India via its partnership with Reliance Retail Ventures Ltd has occurred subject to strict requirements, including the requirement that all platform data be stored locally, with no access or ownership by SHEIN,

Five years after its ban, Chinese fast-fashion brand Shein is back in India and is now availbe on Google Play Store and the Apple App Store

The newly launched Shein app, developed and managed by Reliance Retail, is now available for download on both the Google Play Store and Apple’s App Store

Reliance Retail has introduced the Shein India Fast Fashion app, marking Sheins return nearly five years after its ban in India. The launch, which occurred without an official announcement, comes under a licensing