Watkins shared her excitement about partnering with State Farm and how the holidays bring her family together over soul food favorites.

Expect to see USC star JuJu Watkins spending a lot more time with Jake from State Farm. The sophomore guard signed an NIL deal with State Farm, becoming

University of Southern California star JuJu Watkins is taking over as the face of college basketball. Driving the news: State Farm has signed Watkins to an NIL deal. This is the second-ever student-athlete partnership for the insurance company,

Watkins is following in Clark's footsteps this season, too. On Monday, State Farm announced an NIL deal with Watkins for the 2024-25 season – one year after the company partnered with Clark. State Farm is a presenting sponsor of JuJu's upcoming docuseries, "On the Rise: JuJu Watkins," presented by UNINTERRUPTED and 4.4.Fourty Media.

As part of her NIL deal, JuJu Watkins is expected to appear in State Farm commercials, social media promotions and other events. It's worth noting that during the WNBA All-Star festivities in Arizona, Clark made a surprise appearance in a meet-and-greet event organized by the brand.

At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily. Why it matters: Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.

A lot of us were excited to just kind of come out and redeem ourselves on the floor,” said Juju Watkins, who led USC with 20 points on 7-of-13 shooting, including two three-p

USC guard JuJu Watkins has picked up right where she left off this season, following up a 27-point-per-game freshman year with a 22-point-per-game sophomore campaign so far. A loss to Notre Dame Saturday smarted,