Umar Kamani on PLT’s rebranding: ‘We had stopped listening to our customers’
As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...
Shopper tests out PLT’s rebrand but it ends in a total fail – people say she looks like a ‘crumpled up McDonald’s bag’
A SHOPPER has been left gobsmacked after testing out PrettyLittleThing’s rebrand.  Muinat, a fashion fan who is based between ...
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“Out of touch”? Brand experts call out PrettyLittleThing’s rebrand and its ‘move’ away from fast fashion
PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...
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PrettyLittleThing unveils rebrand to usher in an “elevated new era”
British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine ...
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PrettyLittleThing undergoes 'quiet luxury' rebrand - but there's still one question everyone's asking
If you needed any more proof that the quiet luxury trend is here to stay, fashion giant, PrettyLittleThing have centred their ...
PrettyLittleThing slammed for charging £70 for ‘plastic’ clothes after rebrand as fashion fans ‘blame Molly-Mae’
PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy many of the changes, including the prices. The brand has achieved global success with ...
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PrettyLittleThing unveils its “bold” rebrand but is it really the ‘next era’ of online fashion?
PrettyLittleThing has unveiled a major rebrand, ditching its famed winged pink unicorn mascot and bubblegum pink branding for ...