If you own a Vizio TV, don’t be surprised to encounter more ads. On Tuesday, Walmart closed its deal to buy Vizio for $2.3 billion in an effort to become a larger player in advertising. Walmart originally announced its plan to buy US-based Vizio in February,

Retail giant Walmart has acquired smart TV maker Vizio for $2.3 billion in a deal that will alter the streaming advertising landscape.

Walmart paid $2.3 billion for Vizio with its SmartCast OS along with the 19 million accounts it can advertise to.