Yes Madam, a Noida-based home salon service platform, faced significant backlash after a screenshot of a LinkedIn post went ...
A beauty service start-up pretended to have fired dozens of employees after they reported being stressed at work.
Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering ...
The company released a statement apologising for the distress caused and clarified that the email was part of a campaign to ...
Marketing experts believe Yes Madam’s reputation has been tainted by the mail campaign and will be detrimental to the company ...
The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to ...
An Indian beauty service start-up has become the centre of backlash and criticism in its bid to bring attention to workplace ...
YesMadam, a home salon services platform, faced controversy after viral reports claimed employees were fired for stress. The ...