A cinema experience bringing films to life with moving seats and scents pumped into the audience is coming to Ashton-under-Lyne. The 4DX auditorium will open at the town's Cineworld cinema later this ...

Add Yahoo as a preferred source to see more of our stories on Google. 4DX cinemas pelt the audience with rain, snow and heat along with the action on screen “We can hit you with 10 smells,” the ...

Moviegoers returning to cinemas after the pandemic are seeking premium experiences — higher-quality picture and sound — and are willing to pay more for those tickets. 4DX utilizes motion seats, ...