Add Yahoo as a preferred source to see more of our stories on Google. 4DX cinemas pelt the audience with rain, snow and heat along with the action on screen “We can hit you with 10 smells,” the ...

In George Miller's new Mad Max film "Furiosa," a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Feet away, among the rows of gyroscopic 4DX chairs, plumes of fog ...

4DX technology has revolutionized the cinema-going experience since its inception in 2009. Korean Company CJ CJV developed this 4D film presentation system; since 2013, 4DX cinemas have expanded ...

A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

A 4DX screening offers a host of bells and whistles engineered to make the moviegoing experience less passive. Three motors in every seat work in tandem to shake a participant around violently during ...

Even though everyone in the cinema knew it was coming, when the tornado hit we felt in our whole body. We braced ourselves against the vibrations as our seats began to shake but we knew things were ...

The overwhelming box office success of Paramount’s “Top Gun: Maverick” has trickled down to every sector of the movie theater industry, as premium format company CJ 4DPLEX reports that Tom Cruise’s ...

If Martin Scorsese has a problem with Marvel films, I can only imagine what he must think about watching Jumanji: The Next Level in 4DX. If you don’t know, 4DX is a cinema format designed to take ...

Shaking seats and flashing lights may seem gimmicky, but in fact the format’s effects let you feel physically how a feature has been directed. By Melissa Powers If you’re expecting seatbelts at the ...

In George Miller’s new Mad Max film “Furiosa,” a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Subscribe to read this story ad-free Get unlimited access to ...