You can sell a haircut, but how do you sell the feeling of getting a haircut? This was the question that led sports-themed haircutting franchise Sport Clips to ASMR audio ads. Now Veritonic has ...
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...
SINGAPORE — A 25-year-old US-based Singaporean is part of a team that provides unique “audio spa” services that include brushing your hair, crinkling paper and whispering into your ear in the name of ...
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