Comments from XBOX Chief Strategy Officer Matthew Ball recently sparked concerns that the company could be considering ...

Xbox CSO Matthew Ball has clarified comments regarding the use of ads, stating he doesn't believe in "interrupting the ...

TikTok recently added mini games to its US app. I got hooked and learned a lot about advertising.

Xbox's chief strategist is considering in-game ads that might help "keep our products affordable" and "fund outstanding work ...

The idea of paying $70 on a product that shows you ads can feel like quite the anti-consumer concept. Yet millions of people ...

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

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Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Roblox, the massive gaming platform that mostly caters to younger ...