Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

Festive fraud warning: scammers are using AI-generated voices to impersonate loved ones and pressure people into sending ...

Nearly two-thirds of marketers believe that brand loyalty is a deep affinity built over the long term with customers who deeply love your brand. But a new study from GWI, commissioned by Razorfish, ...