On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Even against the broader industry backdrop of the potentially powerful Amazon DSP looking to take on big independent DSP the Trade Desk, TTD stock rose sharply higher earlier this week. The stock rose ...

Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google. Earlier this month, The Trade Desk's stock cratered ...