American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

Cyber Monday is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Cyber Monday coverage. American Girl dolls are not cheap. But because they’re a ...

The company may need to rethink one of its core products.

Editor’s note: Cyber Monday has officially started, and we’re no longer updating this Black Friday post.You can find all the best Cyber Monday American Girl Doll deals here, and you can find all of ...

American Girl dolls are entering their "Modern Era" — but fans of the originals want them to remain a thing of the past. The company debuted in 1986 with its first three Historical characters: plucky ...

There’s no denying that growing up in the ’90s was a simpler time: landlines, VCRs, and mail-order catalogs. The queen? Definitely the American Girl catalog (closely followed by Delia*s, I’m sure). It ...

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...

Add Yahoo as a preferred source to see more of our stories on Google. On a recent bus commute into New York City, I met a woman from my neighborhood who runs a small side hustle restoring American ...

ELEC copy Purchased from the NMAH Library Endowment. Dedication; Acknowledgments; Contents; List of Figures; Chapter 1: Introduction: Unpacking America's Doll; Overview; In the Business of Little ...

In a now-viral video shared to TikTok, the Atlanta-based mom, 24, captured her daughter Margo, 2, playing with several of her pads, which she'd gotten out of a plastic bag. Margo could be seen covered ...