WASHINGTON (AP) — The arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. Majors, who ...

All branches of the U.S. military have hit their recruiting goals for the first time in four years. An expert in military ...

In 2021, the U.S. Army released an ad in which it took over a minute and a half for a female soldier to tell her ultra-woke ...

The ads are also targeting "phone zombies" and "selfie addicts." LONDON -- The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” ...

Amid a historic surge in military recruiting, the National Guard exceeded its fiscal year 2025 goals, reflecting a broader trend of robust enlistment ...

With global defence forces struggling to fill their ranks, Monocle explores the bold, surprising and sometimes strange tactics being used to recruit Gen Z. Almost all of these ads are aimed at young ...

Defense Secretary Pete Hegseth spent Friday morning working out in the snow with US forces in Poland — as new military ads reflect a renewed pride in power and strength. Hegseth, who arrived in Warsaw ...

WASHINGTON (AP) — The Army expects to meet its enlistment goals for 2025, marking a dramatic turnaround for a service that has struggled for several years to bring in enough young people and has ...

WASHINGTON -- With new authority over the Army's accessions enterprise, the Army Training and Doctrine Command plans to focus more heavily on regional campaigns and ads on streaming platforms and ...

Imagine a gender studies program at an elite liberal arts college recruiting applicants by using images of masculine, gun-wielding warriors heroically storming the enemy with their brothers. That ...

The recruiting successes marked a stark turnaround from the struggles of the past few years. Meanwhile, the Army was sitting at 111% of its recruiting goal as of August, according to the latest ...