Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...

OpenAI’s biggest advertising push yet depicts users leveraging ChatGPT in highly produced, intended-to-be-relatable everyday moments. The only problem? Consumer research shows the effort doesn’t ...