Advertisers attempting to measure a campaign see clicks and impressions, but have no idea which companies engage with the ads ...

Channel99 is taking aim at this blind spot. The San Francisco-based company announced an integration with LinkedIn’s Company ...

Marketing attribution often feels like a black box. Budgets go out, deals come in — yet the connection between the two remains frustratingly unclear. This lack of visibility forces marketing teams ...

Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...

The industry leaders and experts will share insights on the topic ‘The Attribution Puzzle: How to Measure Mobile Campaign ...

If you are still treating incrementality testing as an occasional exercise, you are leaving money and growth on the table. I grew up in the era of multitouch attribution (MTA), a once elegant, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives ...