There are a few odors from adolescence that are seared into the brains of most Americans who grew up after the 1980s: the aroma of freshly baked brick pizza in the school cafeteria, the acrid stink of ...

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. With the new campaign and revamped packaging, Axe is tackling ...

Axe body spray is well aware of its reputation. Teenage boys have been drenching themselves and their surroundings in its scents for decades—and drawing complaints and choking coughs for just as long.

Davidson, a longtime fan of Axe’s Phoenix scent, embodies the brand’s evolution from teenage staple to confidence-boosting essential, perfectly aligning with its message that smelling great helps you ...