Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience. Learn how B2B channel ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

Recent years have shaped up to be quite eventful. We've witnessed the rise of generative AI, embarked on a journey toward enhanced sustainability, and continued navigating through waves of economic ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the first half of 2023, my agency has been noticing a decline in search volumes across ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi In the ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

Has there ever been a year in B2B marketing like 2025? Tried-and-true content strategies no longer delivered the same results, as buyer behaviors changed and AI-powered approaches disrupted everything ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ...

The VCCP CMO and ESG lead explains why emotional impact, not optimisation, is what earns attention and sustains growth.