If you’ve chalked out a plan to succeed with your content marketing you’ll know It involves building a strategy, having a process, setting your goals, identifying your target audience, and how to make ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

A total 69% of 10Fold's survey respondents expect their budgets to increase, amid a stronger alignment between marketing and corporate goals.

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. As we approach a new year, it’s time for companies to reflect on ...

Influencer marketing isn’t just for direct-to-consumer brands anymore. In fact, according to a recent survey of more than 500 CMOs, three-quarters of B2B marketers are utilizing influencer marketing ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

Influence is today’s word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections. Influencers ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...