Bad Bunny at the Super Bowl? I know it’s a headline that’s been sparking all kinds of reactions. But before you roll your eyes or scroll past, hear me out. Bad Bunny represents the global, limitless energy the Super Bowl needs.

Bomba and Plena music, Puerto Rico’s traditional rhythms, are having a global moment. Bad Bunny has helped elevate the genres to new audiences.

The soon-to-be Super Bowl headliner, along with Rauw Alejandro and Karol G, are re-energizing the genre for a brand new generation.

The Italian superstar sat down for an Icon Q&A and also performed on the second day of Billboard Latin Music Week.

Ahead of the latest edition of the Billboard Latin Music Awards, we take a look at the gala’s most decorated artists of all time.

The NFL's decision to enlist Puerto Rican rapper Bad Bunny as the headliner for the Super Bowl LX halftime show has been met with backlash in some quarters.

Bad Bunny is set to perform at the Super Bowl halftime show next year, but a growing petition to see him replaced with country music star George Strait has got huge support