IF YOU ARE from China, you probably know more about baijiu than I do. But if you are not from China, the odds are high that even I, with my admittedly cursory knowledge gleaned from the kind of ...

Considering its popularity in Asia, baijiu — China’s national spirit and the most consumed alcoholic beverage in the world — lives in relative obscurity. Pronounced “bye-jeeoh,” this high-proof, grain ...

At Peking Tavern, a Chinese gastropub in downtown Los Angeles, there’s a section behind the bar devoted exclusively to the most consumed alcohol in the world: baijiu. If you’ve never heard of it, ...

When veteran bartender Ashley Mac landed a job heading up the bar program at D.C. restaurateur Peter Chang’s new Baltimore establishment NiHao, she had zero grasp of what the gig would entail. “[Chang ...

Makers of the Chinese liquor baijiu are reformulating the fiery grain liquid to appeal to a wider client base, including cocktail drinkers in New York, Los Angeles, and London, as sales at home slow.

GUIZHOU, Nov. 28, 2020 -- Workers moisten grains at a distillery in Maotai town of Renhuai, southwest China's Guizhou Province, Nov. 28, 2020. Maotai is a small town in Renhuai City in mountainous ...

BEIJING - Think China's traditional fiery tipple baijiu is too much? Try blending it with coffee, beer or even chocolate. At a tasting event in the bar of Pop-Up Beijing, a home decor store in the ...

Editor’s note: China is one of the world’s leading producers and consumers of liquor. In turn, alcohol infuses all aspects of China’s culture, from religion and literature to business and warfare.

SAN FRANCISCO (CBS SF) - It's an estimated $50 billion business without even having a major foothold in the United States. But ask alcohol consumers about Baijiu and the first thing they'll likely ask ...