Steve Ballmer says the Xbox 360 probably won’t get an internal Blu-ray drive, but as for an external one? It’s on. In a sit down with Gizmodo, the outspoken Microsoft CEO answered a question about Blu ...

Though Microsoft has repeatedly denied any plans to bring the Blu-ray format to Xbox 360, another rumor has popped up claiming that such a device is now in production. According to X-bit labs, Toshiba ...

Update: A representative of Microsoft told Shacknews that, "It is premature to speculate about Blu-ray but we do know from market data that HD movie playback is not a primary purchase driver for ...

The Financial Times is reporting that Sony and Microsoft are discussing the possibility of a built-in Blu-ray drive for a premium version of the XBox 360. David Carnoy Executive Editor / Reviews ...

Microsoft Corp. (MSFT.O: Quote, Profile, Research) is not in talks to include Sony Corp's (6758.T: Quote, Profile, Research) Blu-ray high-definition DVD technology in its Xbox 360 video game console, ...

The old, very old, boring and no doubt entirely untrue “Blu-ray Xbox 360” rumour surfaced over the weekend – and has already been SHOT DOWN by Microsoft. Again. We are stuck in a time loop where every ...

It sounds like nonsense because it probably is: an Xbox with a Blu-ray drive? But that’s what VG247’s claiming, that the next Xbox — they’re dubbing it the Xbox 720, which you can bet is precisely ...

Aaron Greenberg, group product manager for Xbox 360, told Reuters that Microsoft isn’t exploring any kind of Blu-ray add-on for the Xbox 360. https://gizmodo.com ...

Since the death of HD-DVD, Microsoft has adamantly denied any concrete plans to produce a Blu-ray add-on for the Xbox 360. Despite the denials, though, another high-profile rumor has slipped out: an ...