When people all across the globe finally flip their calendars to 2026, it won't just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...

This phenomenon can be attributed to BookTok, a popular corner of TikTok. BookTok is a social media subcommunity, which focuses on books and literature. It grew in popularity in 2020, during the COVID ...

From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...

Purchases you make through our links may earn us and our publishing partners a commission. Are you a fan of those ASMR slime videos on TikTok? How about cooking videos? Mini stand-up comedy specials?

After struggling with addiction and depression, former professional rugby player Luke Bateman finally found a community where he belonged. The 30-year-old was a lifelong fantasy reader but "never saw ...

Since 2020, the book-loving corner of TikTok known as BookTok has driven sales, launched careers and influenced countless people to read more. Despite its power in popular culture, it’s still looked ...

Edward Holly (CAS ’25) inherited his love of reading from his mother, who passed down the novels from her book club to him. Holly now helps run Lattes and Lit, an on-campus book club at Georgetown ...

Dr. Bonilla, a professor of American studies at Princeton, writes about race, history and pop culture. My professional life revolves around reading and writing books. But for years, I carried a little ...

Adult fiction has been publishing’s steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan ...

Right now, one of the biggest hubs in the book world isn’t a city, or a Manhattan high-rise, or even one particular publishing house — it’s TikTok. Marines Alvarez, a creator who has been focused on ...

This is the first installment of Fantasy Aisle, a monthly column from Jackie Jennings about everything related to horny dragon books. But what, exactly, is BookTok? People will invariably tell you ...