Brain rot breaks the mold of social media through its absurdity, its deliberate refusal of narrative, purpose or message. A ...

Research finds frequent phone checking predicts stress, and watching low-quality content burns you out.

Dismissing 6-7, aura farming and other trends as nonsense misses something important in this form of human expression, writes ...

Add Yahoo as a preferred source to see more of our stories on Google. What Is Brain Rot—and Can It Really Impact Your Brain With Age? ‘Brain Rot’ Isn’t Just Gen Alpha Slang—Experts Warn It Can Affect ...

Scrolling and scrolling…and scrolling is rotting your brain. That’s what the experts say, at least. Oxford University Press chose “brain rot” as its word of the year, and it’s a perfect fit, ...

In 2025, Yale researchers surveyed people about their cognitive function and found something troubling. Almost ten percent of those aged 18 to 34 reported some kind of cognitive disability, nearly ...

“Brain rot” is the perfect term for the post-Thanksgiving, pre-Christmas mental state I’m currently in—it’s also Oxford Dictionary’s word of the year. “Our experts noticed that ‘brain rot’ gained new ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...

There’s a name for that feeling you get after spending too long scrolling aimlessly, and Oxford University Press (OUP) has chosen it as its word for the year for 2024. “Brain rot” took the title in a ...

The president’s Truth Social binges have gotten weirder and longer, causing concern on both sides of the political aisle.

Capping off a year that proved, without a shadow of a doubt, that non-A.V. Club readers are spending too much time ingesting the worst shit imaginable online, the Oxford University Press has named ...