Your hundred-dollar-a-cut hair salon most likely stocks Schwarzkopf, and it's because this stuff is good. If you need a re-up ...

The platform is hoping to carve out real credibility in the increasingly competitive luxury resale market by leaning into its ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing, or “most ...

Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across ...

Kim Kardashian’s Skims livestream in December drew 30,000 concurrent viewers, validating TikTok’s push to bring China’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jack Borie At a time when ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their advertising on the social media platform. The report highlights three trends. The ...

Social media is more crowded than ever, making it increasingly difficult for brands to stand out, even when investing in creator-driven content. While many brands still rely on standard creator ...

Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025. According ...

Live shopping's success in Asia has long entranced U.S. brands, but Western brands have struggled to replicate this phenomenon.