FMCG companies are ramping up focus on ‘bridge packs’ that are priced between popular entry-level packs and big packs as they tackle inflationary pressures. Analysts said this strategy is helping FMCG ...
FMCG manufacturers are opting to reduce product weight rather than the price of items targeted at lower-end consumers while resorting to single-digit price increases on some large packs and launching ...
FMCG companies are launching low unit packs (LUPs) and bridge packs. Image: Bloomberg As inflation continues to bite into household budgets, FMCG companies are launching low unit packs (LUPs) and ...
As inflation soars, sale of low-unit price packs jumps; FMCG firms go for grammage cut, bridge packs
FMCG manufacturers are opting to reduce product weight rather than price of items targeted at lower-end consumers, while resorting to single-digit price increase on some large packs and launching ...
New Delhi: As inflation bites into household budgets, makers of fast moving consumer goods are cranking up availability of low unit packs as well as introducing “bridge packs” to ensure affordability ...
Gujarat was the leading state with a 24% share of ad volumes on radio for the FMCG Sector Bridge packs of Rs 7 and Rs 15 per unit, which helped fast-moving consumer goods (FMCG) companies tackle ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results