Hollister Co. names Fortnite World Cup Champion Kyle “Bugha” Giersdorf as its Chief Gaming Scout, making this the first brand partnership with a professional gamer in this capacity. Hollister Co.

NEW YORK -- For the second day in a row a teenager took home several million dollars after winning the Fortnite World Cup at Arthur Ashe Stadium in Queens, New York. American pro player Kyle "Bugha" ...

When Kyle Giersdorf first picked up his controller, he was one of 40 million competitors in the game. On Sunday, the 16-year-old walked away the champion. 16-year-old Kyle "Bugha" Giersdorf won the ...

One of the reasons why Bugha rose to such prominence is the fortitude with which he tackles competitive tournaments. Streaming almost daily and training non-stop, Bugha is imbued with determination ...

Exclusively available at Five Below beginning December 13, Five Below's new product line in collaboration with Kyle Giersdorf (a.k.a. Bugha) feature RGB color-changing lights and other sought after ...

As part of his Chief Gaming Scout role, the 18-year-old professional streamer and esports champion will help select talent for Team Hollister, the brand’s new gamer training program NEW ALBANY, Ohio, ...