Chevy's bow tie emblem found front and center on each grille is probably one of the most iconic American symbols out there, along with Coca Cola, Nike, and McDonald's. Chevrolet's bow tie has become a ...

You're probably familiar with Chevrolet's bowtie emblem regardless of whether you're a fan of the brand. Why Chevrolet adopted it over 100 years ago isn't exactly clear, although many accept the ...

Chevrolet's iconic bowtie logo has been a symbol for the brand for nearly a hundred years - making it almost as old as the American marque itself. Though one origin story for the logo is more ...

Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...

Chevrolets for 100 years -- all 215 million of them -- have come dressed in a bowtie. The bowtie is what General Motors calls its Chevy logo, just like Ford's corporate emblem is known as the Oval.