After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is Pre-Suasion: A Revolutionary Way to Influence and Persuade. As you might expect after ...

Dr. Robert Cialdini is perhaps the most influential psychologist in the world of business and marketing. His book, Influence: The Psychology of Persuasion, has sold millions of copies and is a go-to ...

For more than 35 years, psychology professor Robert Cialdini has been studying the science of persuasion to figure out what makes people say "yes." He put much of what he's learned in his 1984 ...

Few books illuminated the worlds of marketing, sales, psychology, and leadership as Dr. Robert Cialdini’s 1984 classic Influence. Since their inception, Cialdini’s six principles — (1) Reciprocity, (2 ...

Forbes contributors publish independent expert analyses and insights. Amy Blaschka covers personal transformation's impact on career growth. According to Robert Cialdini, author of Influence: The ...

Dr. Robert Cialdini has spent his entire career researching the science of social influence, earning him an international reputation as an expert in the fields of persuasion, negotiation and effective ...