The Kraft Heinz Co. is temporarily changing the Maxwell House name to "Maxwell Apartment" as it aims “to meet the needs of today's consumer." ...

Maxwell House is changing its name to align with the nationwide living situation amid rising home prices. The coffee giant, ...

A household name in the coffee industry that many have grown up with is changing its name – at least temporarily. Maxwell ...

Maxwell House will join the half of the company now being called North American Grocery Co., which will get custody of a portfolio of well-known food and beverage brands like Oscar Mayer, Kraft ...

Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell ...

It's hard to imagine that Maxwell House didn't anticipate how coffee customers would react to its name change, which makes ...

Maxwell House is getting a temporary new identity. The 133-year-old coffee brand is being rebranded as Maxwell Apartment, a ...

For a century, Maxwell House coffee has been produced in Jacksonville. Now the coffee brand is getting a new name, one that's a sign of the times.

Maxwell House is briefly rebranding as Maxwell Apartment, offering a $39.99 coffee “lease” bundle for renters while regular ...

In October 2024, Goldfish briefly changed its name to “Chilean Sea Bass” in a cheeky ploy to appeal to adults. And in ...

Beef prices hit a record high as cattle herds shrink due to drought. New car down payments drop to a four-year low. Maxwell House coffee rebrands.