In October 2024, Goldfish briefly changed its name to “Chilean Sea Bass” in a cheeky ploy to appeal to adults. And in ...

Maxwell House is changing its name to align with the nationwide living situation amid rising home prices. The coffee giant, ...

But now, the 133-year-old brand is undergoing a surprising identity shift: it’s swapping “House” for “Apartment.” The rebrand ...

Kraft Heinz, Maxwell House's parent company, said "Maxwell Apartment" would be cheaper, helping renters save money on "café runs." ...

A household name in the coffee industry that many have grown up with is changing its name – at least temporarily. Maxwell ...

Maxwell House will join the half of the company now being called North American Grocery Co., which will get custody of a portfolio of well-known food and beverage brands like Oscar Mayer, Kraft ...

Maxwell House is getting a temporary new identity. The 133-year-old coffee brand is being rebranded as Maxwell Apartment, a ...

For a century, Maxwell House coffee has been produced in Jacksonville. Now the coffee brand is getting a new name, one that's a sign of the times.

Previously known as Choco Pronto, Choco Coffee is the new name for the coffee shop located at 700 Baxter St. The business announced the name change in an Instagram post on Jan. 6. In its post, Choco ...

The Kraft Heinz Co. is temporarily changing the Maxwell House name to "Maxwell Apartment" as it aims “to meet the needs of today's consumer." ...

Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell ...