A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. A ...

Content marketing has become a critical element of B2B marketing strategies. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. A well planned content ...

On one hand we have oceans of data being produced and on the other hand we have a modern internet consumer with the attention span of a gnat. In a scenario like this, how do you get your target ...

Opinions expressed by Entrepreneur contributors are their own. Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that ...

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the ...

B2B marketers are using email, search and content marketing to find leads with the highest ROI, according to the 2020 Chief Marketer B2B Marketing Outlook Survey. But the biggest challenges to ...

To promote content and have it reach their audiences, B2B marketers use social media (87%) and their own web sites (81%). But how about using email marketing to promote content? GetResponse.com, an ...

Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite their numerous benefits ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...

Every marketer talks about it and more companies are doing it, but what exactly are they doing and how effective are their strategies? This infographic details the current state of content marketing, ...

There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social and text ...