Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel’s latest attempt to address the controversy over its redesign ignited more backlash after a new statement was released on Monday. "If the last few days have shown us anything, it’s how ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

Cracker Barrel is suspending remodels of its restaurants across the country, the company announced Tuesday. "You've shared your voices in recent weeks not just on our logo, but also on our restaurants ...

Cracker Barrel didn’t stop at just bringing back its old logo after MAGA raged over its “woke” new redesign. The Pride and DEI sections of the Tennessee-based restaurant chain’s website have also ...

Cracker Barrel on Tuesday abruptly suspended its restaurant remodels and promised to keep its cherished “old country store” vibe following a furious backlash that forced the chain to walk back plans ...

Cracker Barrel may not be introducing a new logo following MAGA backlash, but the southern food chain is launching several new menu items as it undergoes a rebrand. The restaurant chain has walked ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

Imagine the Disney logo without the castle, or Wendy’s without the pigtailed redhead, or Starbucks without its green mermaid. Now you have some idea of the dismay that greeted the recent attempt by ...

Tuesday night, Cracker Barrel returned to its old logo, cashiering a bland, modern design that drew widespread revulsion in its first week. Some reporters were quick to blame this on social media ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...