At some point, a business will have an issue come up that they need to deal with, and because the public is so plugged in and more aware than ever before, it is important for companies to have good ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

Leeza L. Hoyt, APR, is the president of The Hoyt Organization, Inc, a leading public relations firm based in the greater Los Angeles area. Public relations (PR) professionals play a crucial role in ...