Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...

Amazon and Netflix are two of the major competitors in Hollywood's streaming wars, but in at least one instance, they're ready to team up. Amazon will give advertisers the chance to buy up ...

Amazon plans Vega, a Linux-based Fire TV OS, reportedly launching in 2025; announcement may be imminent. Vega will keep a content-first home with suggested shows, apps and ads, similar to current Fire ...

(RTTNews) - Amazon Ads, affiliated to tech major Amazon.com Inc. (AMZN), and streaming platform Roku, Inc. (ROKU) on Monday announced a partnership to offer advertisers access to the largest ...

Netflix and Amazon struck a deal that will let advertisers buy up programmatic inventory on Netflix via Amazon's demand-side platform ...