Who needs what we’re selling and why? Discover the answers to those two questions and it’ll shape your marketing strategy into something that has a direct and powerful impact on your bottom line.

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From Amazon to Zara, the alphabet of brands engineered around the customer grows stronger by the day. Every company wants to become more customer-led, centric, driven. But why? Being customer-led ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Customer insights help you spot operational details you might’ve missed that ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason VandeBoom ...

‘There’s only one boss. The customer.’ The grand patriarch of retailing, Sam Walton always had one agenda – to please the customer to a tee. Customers who could ‘vote with their dollars’ were welcomed ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Following a successful launch to Chase Payment Solutions clients, the ...