Boohoo, Debenhams

Debenhams has NO plans to reopen high street stores amid Boohoo rebrand
Boohoo shares fell on Tuesday after the group revealed it will be rebranding itself and changing its name to Debenhams Group.
Boohoo renames itself Debenhams in major revival of former department store brand
Online fashion retailer Boohoo is renaming itself Debenhams in a major revival of one of Britain’s oldest and best known retail names.
Debenhams is back as Boohoo makes major announcement
Boohoo has announced it is rebranding as Debenhams Group as the online fashion firm hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said it has successfully completed a turnaround of Debenhams over the past few years and that it is now a “majority contributor to group profitability”.
Britain's Debenhams back as an online brand in Boohoo revamp
Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion.
Debenhams returning after major Boohoo rebrand announced
Popular online retailer Boohoo will rebrand to Debenhams, the department store it bought out of administration four years ago. This follows a tricky sales climate thanks to competition from brands like Shein.
Debenhams is back! Struggling Boohoo group rebrands its fashion empire - but historic department store chain will remain online only
Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast-fashion group bought Debenhams out of administration in 2021, dispensing with its bricks and mortar network in a major blow to the High Street and switching to an online operation.
Six ‘forgotten’ brands that made a comeback – from Debenhams to Wilko
This week saw the return of iconic department store Debenhams after it was closed down three years ago, following a takeover ...
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Why major retailers are leaving Oxford Street in 2025
The heyday of Oxford Street ... from the famous London street this year. It comes as a £1 billion investment is set to transform the street’s fortunes. Former Debenhams and House of Fraser ...
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Debenhams installs wind tunnel test in London store
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