The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Some people confuse public relations (PR) and marketing, but they aren’t the same thing. PR focuses on creating a positive image for the company, while marketing focuses on attracting new customers to ...

Modern B2B marketing organizations and teams are in a state of constant evolution. They're charged with transforming the perception of Marketing from a cost center to a revenue center. They're ...