Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Forbes contributors publish independent expert analyses and insights. I cover emerging trends in remote work and business leadership. Starting a new business and getting initial clients is a struggle ...

For decades, executives defined their industry, market, competitive set and differentiation. Then, several years ago, we tipped into an era defined by the customer, and their wants. Welcome to the ...

Discover how blue ocean strategy is an uncontested market space with innovative opportunities, contrasting with red oceans. Learn key features and examples.

All sorts of products, from metal stampings to computers to silicon chips, are reaching commodity-like status. And the more similar they are to commodities, the less value products have to the ...